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Tropical Roots
Role
Product Development Manager
Company/Location
Bronner Bros/ Atlanta, Ga
Date
March 2011- 2020
Tropical Roots®
Tropical Roots® is a haircare brand developed to nourish, protect, and maintain natural hair textures and styles. Focused on providing accessible, effective, and high-quality products, Tropical Roots® caters to individuals seeking haircare solutions that maintain healthy, natural hair.
I led the development of Tropical Roots®, overseeing the entire product lifecycle—from ideation, naming, and formulation to branding, marketing, and digital strategy. Collaborating with chemists, I ensured each product offered superior performance and a unique sensory experience. My strategic vision positioned Tropical Roots® as a competitive, enduring brand with continued success, including product line extensions.
The brand’s longevity is a result of its strong foundation and responsiveness to consumer needs. Through ongoing market research and customer feedback, we expanded the product line to stay ahead of trends while maintaining consistent quality, securing the brand's sustained success.
